Playbook · Digital growth
The 30-minute website audit to run before paying for a redesign
A practical test for finding whether your real problem is positioning, conversion, speed or the underlying system.
7 min read · 2 Oct 2026
The archive
Briefings for better decisions.
Practical guides, playbooks and regional market notes, newest first.
Briefing · Operations
WhatsApp is not a CRM: the point where growing teams need a system
Five signs that customer conversations have outgrown personal inboxes and memory.
6 min read · 29 Sept 2026
Playbook · Healthcare
What a bilingual clinic website needs beyond translation
Arabic and English patient journeys require decisions about layout, trust, booking and operations, not just matching copy.
8 min read · 24 Sept 2026
Briefing · AI & automation
Your first AI automation should remove a queue, not impress a room
How to choose a small workflow that saves time without putting critical decisions at risk.
5 min read · 19 Sept 2026
Market note · Regional markets
A Nigerian SME owner's guide to buying custom software
Questions to ask about scope, payments, ownership and support before approving a build.
9 min read · 12 Sept 2026
Market note · Regional markets
Localisation is a growth decision, not a translation task
What changes when a B2B website serves buyers across the Gulf, North Africa and sub-Saharan Africa.
7 min read · 5 Sept 2026